SEO: The position of backlinks to a website

The position of backlinks to a website is essential. The higher up your link can be found on this website is, the more valuable the link. Links in the upper text area are optimal, but a back link from the comment section of a website can also cause a lot.

Link building structure

Avoid too structured link building strategy. Try just links from the footer (footer) to obtain a website, but try your links mixed colourful as possible.The age of a website determines how quickly and intensely the link building can be operated. A newly registered website takes time until it is indexed on Google and has a certain amount of trust on the part of Google. Insert at the beginning only a few backlinks daily and increase slowly from week to week the number of new backlinks.

Too many backlinks for Google seems an unnatural link building.Insert at the beginning not only extremely strong backlinks, but start small. Only a few PR 0, 1, and 2 pages, after a few weeks then they’re some PR 3 and PR 4 backlinks and only when you come in the ranking clearly ahead, you can start by gently some PR 5, 6 backlinks to set. Put your backlinks not only on home pages of the same industry or similar construction.

Try to create a broad portfolio link and you do so at about Backlinks

  • Blog Posts
  • Comments
  • Posts
  • News posts
  • Article Publications
  • Directories

The best link building strategy
Your link building strategy must act as if the link completely natural growth of your website for Google:

  • Backlinks from all areas of a Web page (header, content, sidebar, footer)
  • Different keywords and keyword combinations
  • Different link destinations (not just links to the homepage, but also on other pages
  • Natural domain

In addition, “nofollow” links make the link building strategy for Google opaque. Put quiet enough nofollow links to websites that do not pass link juice, but still have a high Google Trust (old age, number of backlinks, PageRank medium to high).

Basic rules for link building

In this regards, you should consider the following:

Backlinks from websites with little outgoing links are more value than backlinks from websites that have many outgoing links. The less outbound links a website has, the more link juice gets your website. The link structure of a website and the associated increase in the domain popularity has to look organic. If you set right at the beginning too many links at once, Google will punish your site.If your website is relatively new, the link building at the beginning has been very cautious and slow growth.

Only 5, then 10, then 20 – to put links is far smarter than to get straight to the beginning of 1000 backlinks in one go. In older sites can be started with more backlinks. It makes no sense, just as PageRank and Backlinks with maximum gain – that seems unnatural for Google and is recognized as a manipulation attempt.

Build prefer a diverse link portfolio with PR0 to PR5 or higher. Make sure the backlink number to decrease with increasing PR of external sites. Optimal is a pyramid-like structure, wherein the number of back links decreases as the increase in PR. If you want to be found for the keyword umbrella at Google, incoming backlinks should also contain the keyword umbrella in the link text (also best title in the link).

Organic link building requires from Google’s point of view that the majority of incoming backlinks to a website originate from external websites – the same language and the same origin. Stick to the Google webmaster guidelines and avoid it, if it is possible, buy backlinks.A permanent backlink is a good backlink.

Fluctuations in the number of back links are not welcome by Google. Set in link building and link exchange sure that the backlinks are permanent stock. Avoid the common mistakes, mainly to gain backlinks that require a direct link back from your own site. Keep in mind that Google rewards you for naturally link building.

Try the link building as diverse as possible – to collect backlinks (article directories, social bookmarking, news portals, blogs, etc.) in order to present a Google-acting organic growth of your own website.

Web design – Tips & Tricks

Every goodwebsite should havea gooddesign.However, howcanthis be achieved?


A good website must fit into the company’s corporate design. Otherwise, the recognition effect and the corporate image disappears blurred. If there is no corporate design exist, this must be addressed prior to the site. On the other hand, is of course a site other than a printed catalogue and must be treated as something independent, remember that one-to-one adaptations do not work!


With the layout is not only meant that a good, i.e. clear, minimalist and corporate design appropriate, layout is designed for the page. A website consists of many individual sub-pages – from the home page category overviews, individual contributions through the contact form. These pages should all be constructed according to their individual purpose.


The navigation of a website needs to be clear. This includes the important pages to be easy to reach and not only to incur unnecessary pages. When creating the navigation should act according to the following maxim: Everyone, absolutely everyone should be able to do just that, which is why he has come to the site? For example, purchase of a product, provide a contact request, receiving information and so on.


Closely linked with the navigation and the layout are the features. Here, the minimalism is very important to keep the site clean. Before installing any features, you should therefore ask themselves: Do I really need this? Visitors will use this at all. Visitors must use the? Thus, unnecessary features, such as public visitor counter will be excluded directly.

Text and Font

The Internet is hard to read. Therefore, they should be basically either short or divided by sub-headings. However, in web design is about much more fundamental: The writing must be legible! This includes consideration of font colour, font and font size. Therefore, the web designer must find a compromise between corporate design, aesthetics and readability in cooperation with the company.